About Us

Baby Brilliance was founded by Katie Coleman in 2015 to serve new families through the newborn stage and beyond. The company was originally started in Los Angeles, CA where Katie began providing care as a Newborn Care Specialist and Sleep Coach but currently is located in Scottsdale, AZ and services families nationwide. Baby Brilliance was created to build a beautiful and brilliant custom experience for each and every family.


Baby Brilliance is an evidence based practice, combining professional expertise, family preferences, and evidence-based information. Baby Brilliance prides itself in having a team of Newborn Care Specialists with the highest training in the nation. We believe in integrity, ongoing education, mentoring, and always staying up to date with the latest information to supply the highest level of care possible.


We believe that each and every family is special and unique, which is why everything we do is customized to your family’s needs and goals during the newborn stage and beyond. Safe sleep is of the utmost important to us at Baby Brilliance, and our job is to get your child sleeping through the night, in a safe sleep environment.

We believe providing in home support helps maximum long term success and reduces stress. It is important to us that both you and your little ones be able to sleep through the night. We offer services for every budget, customized to you and your family.

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Katie Coleman, CSC, CNCS


Katie Coleman, founder and owner of Baby Brilliance, is an experienced and highly sought-after Sleep Coach and Newborn Care Specialist. She has dedicated her life to supporting and educating exhausted and overwhelmed parents through common sleep challenges. Katie has a passionate desire to always provide solutions to each and every family, in their own unique situation, making sure they get all the support they need. With more than 10 years of experience with newborns and young children, she specializes in sleep coaching and caring for multiples, from twins to quintuplets. Katie is a member of numerous organizations including the Association of Professional Sleep Consultants, International Nanny Association, and the World Association for Mental Health.

Katie’s extensive credentials include CACHE Certified and Advanced Newborn Care Specialist, Certified Sleep Coach, Postpartum Doula, and Lactation Educator. She values on-going education and always staying up to date with the latest research to be able to provide clients with new, evidenced-based information. She empowers her clients with confidence and reassurance through her wealth of training knowledge, parenting resources, first hand experience & her professional approach to custom client support.

After receiving a bachelors degree in counseling and taking numerous child development courses, Katie began building a successful child care career, following her passion. She first worked as a professional nanny, specializing in newborns and young children, and then obtained training as Newborn Care Specialist. Katie started her sleep coaching journey in 2015, and has completed numerous courses on sleep training, through the Baby Sleep Trainer, Family Sleep Institute (4-Week Newborn Sleep Workshop), and currently finishing her training as a Gentle Sleep Coach. Using all of her experience and knowledge, Katie created Baby Brilliance, to serve new families as through the newborn stage and beyond. She initially founded her company in Los Angeles, California after a lifelong dream, but currently resides in Scottsdale, Arizona. Katie offers her services in person, via phone and online, and often travels around the country to create a beautiful and brilliant custom experience for each and every family.

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Jennie G.

"Katie sets the professional standard for Newborn Care Specialists. She is experienced, educated, connected and reliable. Katie will give you her best advice, and not just what you want to hear. She will never compromise on safety, and we trusted her right away! Her advice does not end at sleep training, she will share her extensive expertise with all kinds of tips and suggestions, if you want or need it. Katie is respectful of privacy and will always go the extra mile to make you feel comfortable. But most important, Katie always treated our baby like the individual that he is, making sure not to push him too fast. She really cared about him and our family. Months later she still checks in with us. They say “it takes a village”...but who has one of those? If you can cobble one together that includes Katie, consider yourself a very lucky family."

Skyler and Jamie S.

 “After welcoming quintuplets into our home, Katie made our transition from two to seven kids so much easier. It’s rare to find someone with so much experience with multiples. She was so great to our entire family, and provided us with valuable training every time she came by to help care for the quints. I wish we could have worked with her longer, but we had to head home to southern Utah after our stay in Arizona.”

Jade H.

“Katie was so kind and truly cared about my son’s sleep and us. She was extremely supportive and very educated. She comforted me when I needed it and all of her advice worked within 2 days for my 18 month old toddler. Thank you Katie for your love and support. Thank you again for everything.”

Barbarann P.

"She was reliable, experienced, knowledge, and beyond helpful, and a life changer. I can honestly say it was the best money I’ve ever spent, and if I had to do it again I would in a heartbeat. Hindsight, really is 20/20, and if I only knew how life altering this process would be I would have saved myself a lot of grief. Since words cannot say how truly grateful we are to Katie, I would happily be willing to discuss further if interested. We’ve already been recommending her to friends and family!”

Jennifer W.

"After the first couple of nights, our son was sleeping 11-12 hours and has ever since! AMAZING! We could not believe it and could not be more thankful for Katie and Baby Brilliance. Now we are all getting the rest we need and that makes for a much happier and healthier household.”

Jennifer M.

"Katie Coleman worked for us as a Newborn Care Specialist and was so helpful. Our son was a preemie and with that came a lot of challenges at night. She was caring and knowledgeable about them and provided lots of good advice. I particularly liked when I would wake up and find him sleeping on her after he had been having a rough night. She wasn’t going to let him be uncomfortable alone, rather would provide the care I would as his mother. I highly recommend her if you are looking for someone to help you during the nights when you have a newborn. She can work with you on solutions for issues and be a person you can count on when you need to give yourself a little self care.”

April B.

"When our 17 month old son went through a sleep regression, we were referred to Katie. We hired her for 5 nights to get him back on track after months of 2-3 nightly wake ups. Katie had him sleep trained in just 3 nights! Since then, he continues to sleep 12 hours a night. Katie also helped us with optimizing our evening routine and feedings which ensured the best chance of success. Katie was always on time and extremely professional! We are so grateful to her and I would highly recommend her for any job.”

Our Team

Baby Brilliance has created an elite team of experienced and certified professionals (Baby Brilliance Specialists), to provide the finest quality of care throughout the nation. We specialize in having highly educated Specialists, trained through the most extensive and evidence-based industry training, Newborn Care Solutions. It is important to us that through personal connection we can provide you with the best in the nation, to meet all of your family’s needs. All of our Newborn Care Specialists are exceptionally experienced with newborn care, multiples (twins or more!), feeding assistance, breast or bottle feeding instruction, feeding aversions, reflux, and much more. Baby Brilliance strives to have the best in the business and ensure only the most qualified professionals join our team.