BabyBrilllianceStar (1)

Newborn Care

Parenthood can be exhausting and overwhelming. Hiring a professional Newborn Care Specialist can help ease the transition of a new baby and make it less stressful. Our goal is to empower you as a parent and provide the tools needed to be a confident parent. Having a professional in your home provides many benefits, including rest for the new parents, reduced postpartum depression, quicker recovery time, evidence-based information, and all-around support in every area of parenthood.

Untitled design-5

“Parenthood is the greatest thing and the hardest thing.”

Newborn Care

What is a Newborn Care Specialist?

A Newborn Care Specialist is a high-value expert offering innovative care for your newborns while providing non-judgmental support, expertise, resources, and evidence-based information to families. We believe having a Newborn Care Specialist helps enrich and empower relationships between parents and their children while fostering a loving and nurturing environment in the home. Additionally, a newborn care specialist can develop and organize a personalized plan to help each baby thrive by building lifelong sleeping skills.

A Newborn Care Specialist ("NCS") may also be alternatively or formerly known as a "baby nurse", "night nurse", "night nanny".


Daytime Support

Copy of Untitled-2

As needed daytime support so you can shower, make calls, attend appointments or just catch up on some sleep!

Overnight Newborn Care


Overnight support for gentle assistance establishing routines while creating safe, healthy sleep habits for your little one.

24/7 Newborn Care


24-hour availability to provide education, support, organization, establish routines, and complete newborn care.

Multiples Support


Education, support, and care when you might need an extra hand... or two! Designed for twins, triplets, and more.


  • Prenatal Education
  • Baby Registry
  • Newborn Education
  • Hospital Visits and Support
  • Premature Newborn Care
  • Lactation and Breastfeeding Support
  • Nursery Organization
  • Creating Healthy Sleep Habits
  • Holistic Baby Care


As an elite newborn concierge agency, we strive to provide the highest quality of newborn care providers for you and your family. Our rates reflect the quality of care we provide, the support we provide along the way, and the high demand for our specialists. Rates are based on location, the number of babies, support preferences, specialist qualifications, and your baby’s wellness requirements. For a customized rate quote, please click below!


Baby Brilliance Specialist

Rates start at:

Katie's Personal Services

Rates start at:

Note: We are unable to offer assistance below current market rates.

Newborn Consulting

Ask the Newborn Expert

As Needed Consultations


30-minute virtual consultation with a Certified Newborn Care Specialist.
Confidence that your child will be looked at as an individual.
Address specific problems or situations.
Answer any questions you might have.

Newborn Coaching

Untitled design-4

Still expecting or 0 - 4 months old

Complete Newborn Coaching

4 Months of Coaching Support


(4) 30-minute sessions
One session with dedicated Newborn Care Specialist
One session with dedicated Sleep Coach
Customized daily routine
$50 coupon for Pediatric Sleep Coaching
Comprehensive informational booklet

Up to 6 months old

Newborn Sleep Coaching

4 Weeks of Coaching Support


30-minute session with Newborn Care Specialists & Sleep Coach
Weekly 10-minute phone calls
Complete evaluation of sleep and nutritional needs 
Customized weekly goals and updates
Written sleep guide to gently shape sleep habits
Comprehensive informational booklet

other titles and terminology: baby nurse, maternity nurse, night nurse, night nanny, nanny, newborn, childcare, babysitter, daycare, sleep trainer, sleep coach, sleep consultant, baby, child, nanny agency, toddler, infant, reflux, g-tube, preemie, premature infant, multiples, twins, triplets, quadruplets, quads, quintuplets, quints, sextuplets
Locations: Arizona (apache junction, Avondale, buckeye, carefree, cave creek, chandler, el mirage, fountain hills, gila bend, gilbert, glendale, goodyear, guadalupe, litchfield park, mesa, paradise valley, peoria, phoenix, queen creek, scottsdale, sun city, sun city west, surprise, tempe, tolleson, wickenburg, Youngstown
Texas: cuero, yoakum, nordheim, yorktown, lavaca, victoria, westhoff, san antonio, houston, austin, Bastrop, Cedar Creek, Kyle, Buda, Driftwood, Wimberley, Lockhart, San Marcos, New Braunfels, Blanco, Dripping Springs, Spicewood, Jonestown, Pflugerville, Round Rock, Andice, Georgetown, Walburg, Cedar Park, Leander, Liberty Hill, Lago Vista, Marble Falls, Kingsland, Coupland, Hutto, Taylor, lexington,
California: santa monica, venice, westwood, beverly hills, glendale, sherman oaks, encino, tarzana, calabassas, woodland hills, thousand oaks, malibu, pacific palisades, brentwood, orange country, los angeles, santa clarita, valencia, newhall, long beach, silverlake,